Super Bowl XLVI implements its first ever social media command center

Four days until the most anticipated game in the NFL where the New England Patriots and New York Giants duke it out! This Sunday, Indianapolis will host Super Bowl XLVI. No matter what team, players or advertisements you’re tweeting about, you won't be the only one!

An estimated 150,000 visitors are expected in Indianapolis this weekend. Being the first host city to implement a Super Bowl Social Media Command Center, staff members will be prepared to answer any visitors’ questions via social media sites like Twitter.

Super Bowl Social Media Command Center

Two days without Twitter is two days too long

The Fast
My Blackberry vibrated twice, alerting me of an email, Facebook or Twitter notifications. I hesitated to check what was causing that red light to blink. Unfortunately, it was Twitter. Any other time I would have loved to see that little blue bird pop up on my home screen but not this time. Who mentioned me in a tweet? What was it about? What if I’m missing something important? Could a friend tell me who tweeted me, or is that cheating? Not being able to answer these questions made the last nine hours of my two-day “Twitter fast” increasingly difficult.

Unknown Reliance
Two days. Forty-eight hours. Two thousand, eight hundred and eighty minutes. One hundred seventy-two thousand, and eight hundred seconds. That’s how long it took me to realize how much I relied on Twitter.