Showing posts with label Apple. Show all posts
Showing posts with label Apple. Show all posts

Wednesday, February 1, 2012

Brandtags: a valuable crowdsourcing website for brand owners

Definition
Crowdsourcing: “the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.” – Jeff Howe, a Wired editor

The term, coined and defined by Howe in 2006, serves as a powerful strategy for companies, organizations and entrepreneurs who utilize it.


Wired, a monthly magazine and online news source, focuses on how innovative ideas are changing the world. [via Wired Press Center]