Infographic-Inspired Résumé

Earlier this week I randomly remembered a compliment I once received and was flooded with a zillion ideas. During an interview a potential employer told me she was impressed to see a QR code in my résumé, informing me of its high influence in landing the interview in the first place. It was then that I realized two things: how vital every aspect of your résumé is and how imperative it is for your résumé to stand out.

Project Glass: a mere concept or future product?

Project Glass
Google has been working on a project for a few years, and just recently revealed the concept publicly. According to a Wired article, Project Glass is “an augmented reality system that will give users the full range of activities performed with a Smartphone – without a Smartphone.” The video below showcases a man going through his daily life, and how these special glasses would affect different aspects of it.

Watch the video, produced by Google, to gain an understanding of Project Glass before reading the analyses below.

Ken dumps Barbie over her aid in deforestation

Corporate Social Responsibility
Corporate social responsibility is the consumer expectation for companies to think about people and the planet when conducting business. Companies meet this expectation through cause marketing, aligning with a cause to generate business and social benefits, or offering environmentally-friendly products. Some companies make false claims about their environmentally-friendly products. This is called greenwashing.


TerraChoice, an environmental marketing and consulting firm, defines greenwashing as “the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.”

Mattel’s Claims

Mattel, a self-proclaimed leading innovator in the toy industry, claimed in 2011 that the packaging for its Barbie products was 100% recyclable. Mattel also claimed that it was working with Amazon to “eliminate unnecessary additional packaging” in its products. Mattel requires that all third party manufacturers it works with have environmental programs in place to minimize the impact they have on the environment. Mattel also requires third party manufacturers to certify that their paper products (like for packaging) meet standards by excluding or limiting hazardous chemicals.

These claims help Mattel meet its corporate social responsibility expectation, but it has committed one of TerraChoice’s seven sins. The Sin of the Hidden Trade Off is “suggesting that a product is ‘green’ based on a narrow set of attributes without attention to other environmental issues.” None of Mattel’s packaging requirements state the brand must avoid trade with companies involved in deforestation.

FarmVille: anything but worth your virtual currency

Virtual Goods
Since my last blog post explaining virtual goods and my prior judgments on them, I held a trial run to experience them for myself. I chose to redeem my Zynga game card with FarmVille because it seems to be the most popular online game among my Facebook friends. After my trial run, I am now confident about all of my prior judgments on virtual currency and online gaming. I now associate the words confusing, slow, commercial, wasteful and frustrating with FarmVille.