Pinterest: Twitter's baby sister

Pinning

Pinterest, a virtual pinboard, is an emerging social media tool which is quickly gaining popularity. It allows users to explore, upload and pin pictures to their boards. Pinterest is interesting and addicting because it’s unpredictable. Tabs labeled “Everything,” “Videos,” “Popular” and “Gifts” allow users to explore pins and even purchase products. The “Everything” tab includes 32 categories of interests ranging from wedding & events to cars & motorcycles. The “Gifts” tab includes six price ranges for consumers to explore products.

Pinterest has features similar to Twitter, making it a powerful social media tool for brands to utilize.

Republican candidates utilize social media, crucial to their election

Americans will vote this November for President Obama’s re-election or a new candidate. According to Socialnomics, a social media book written by marketer Erik Qualman, Obama’s social media usage drove his success in the 2008 presidential election. The amount the four Republican candidates, currently fighting for their spot on the ballot, utilize social media could play a pivotal role in their election.

Super Bowl XLVI implements its first ever social media command center

Four days until the most anticipated game in the NFL where the New England Patriots and New York Giants duke it out! This Sunday, Indianapolis will host Super Bowl XLVI. No matter what team, players or advertisements you’re tweeting about, you won't be the only one!

An estimated 150,000 visitors are expected in Indianapolis this weekend. Being the first host city to implement a Super Bowl Social Media Command Center, staff members will be prepared to answer any visitors’ questions via social media sites like Twitter.

Super Bowl Social Media Command Center

Brandtags: a valuable crowdsourcing website for brand owners

Definition

Crowdsourcing: “the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.” – Jeff Howe, a Wired editor

The term, coined and defined by Howe in 2006, serves as a powerful strategy for companies, organizations and entrepreneurs who utilize it.

Wired, a monthly magazine and online news source, focuses on how innovative ideas are changing the world. [via Wired Press Center]